Change is worth talking about — especially when it’s this exciting. Whether you’re an occasional guest or a regular at Anaala Salon & Spa, you may have noticed something different at the shampoo bowl, on our styling stations, and on the shelves at our Atwood and Hilldale locations. That’s because we’ve made a big shift: we’re now a 100% Davines Concept Salon, and we’re thrilled to tell you why.
This wasn’t a decision we made lightly. We’ve always been committed to bringing Madison the very best in professional haircare, and when we discovered what Davines stands for — both in the chair and in the world — we knew it was the right move for our guests, our team, and honestly, our values. Here’s the full story.
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What Is Davines?
Davines is a family-owned Italian haircare company that was founded in Parma, Italy in 1983. What began as a cosmetic research lab has grown into one of the most respected professional haircare brands in the world — and it’s earned that reputation by doing things differently.
Davines combines rigorous science with a genuine commitment to sustainability, creating products that perform beautifully while treading lightly on the planet. Every formula is built around the concept of Sustainable Beauty — using ethically sourced ingredients, minimizing environmental impact, and supporting a regenerative business model. Their packaging is eco-conscious, their carbon footprint is actively managed, and they’ve been a certified B Corporation since 2016.
For a salon like ours that cares deeply about both results and responsibility, Davines just makes sense. You can learn more about the brand and what we carry here.
Why We Made the Switch
We’re proud of where we’ve been, but we’re even more excited about where we’re going. After years of honing our expertise in professional haircare, we wanted a brand that could match the elevated, personalized experience we create for every guest at Anaala. Davines delivers on every level.
The results speak for themselves: Davines color systems are exceptionally precise yet gentle, their treatments address everything from moisture and repair to scalp health and curl definition, and their styling products actually do what they promise. Our team has trained extensively on the full Davines lineup, so when you sit down in our chair, you’re getting stylists who know these products inside and out. Want to see who’s behind the chair? Meet our team.
What This Means for Your Next Visit
If you’re a returning guest, much of what you love — the warm welcome, the personalized consultations, the attention to detail — will stay the same. But your hair experience will feel even more elevated. Davines products often deliver a lighter, more natural feel while still giving serious results.
If you’re new to Anaala, there’s no better time to visit. Our stylists are energized by these products and love talking through what’s going to work best for your hair type, texture, and goals. First-time guests can also enjoy our $20 New Guest Offer.
We have two Madison locations to choose from: our Atwood salon at 2929 Atwood Avenue and our Hilldale location at 4506 Regent Street.
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A Note on Sustainability — Because It Matters
One of the reasons we chose Davines is because their values align with our own. We believe a great salon experience shouldn’t come at the expense of the planet, and Davines has built their entire brand around that same belief. From their sustainably sourced ingredients to their commitment to reducing waste and carbon emissions, choosing Davines means your hair appointment does less harm to the earth — and that feels really good.
Madison is a community that cares about this, and so do we.
We’re incredibly proud to be a Davines Concept Salon, and we can’t wait for you to experience the difference. Whether you’re due for a color refresh, a cut, or just want to get your hands on some new products, we’d love to see you. Book your appointment at our Atwood location or our Hilldale location, and get ready to fall in love with your hair all over again.
